We’re all hyped about electrification possibilities, but the reality is a bit more sobering. Sure there’s a lot to consider in terms of application demand and infrastructure availability, but the commercial trucking industry is starting to answer those big questions that loomed a year or so ago when electric trucks were just starting to roll out.

And there are more on the way. Light-duty pick-ups look to be a growing electric truck segment with the coming of battery electric vehicles like the Ford F-150 Lighting, to name one of the biggest brands. In October 2021, Geotab conducted a fleet electrification study with Enterprise Fleet Management that analyzed over 91,000 of their vehicles. Using Geotab’s EV Suitability Assessment (EVSA), the study showed that they could replace up to 45% of the analyzed vehicles with EVs once electric pickup trucks entered the market, potentially saving them hundreds of millions of dollars. 

So Geotab set out to grow its EV Suitability Assessment to include pickup trucks to help fleet managers answer the question: Do the savings on fuel and maintenance offset the premium cost of the vehicle?

For that answer, The Buzz Editor David Sickels and I connected with Charlotte Argue, senior manager of fleet electrification at Geotab to talk about the impact electric pickups could have on light-duty fleets. Watch the video above for all of her insight.