Fullbay and Dieselmatic have partnered to introduce a new marketing analysis tool: end-to-end analytics.

According to the companies, end-to-end analytics gives shop owners the ability to track and analyze the origin of their shop revenue to better understand their return on investment for digital marketing activities. The software allows users to effectively compare their digital marketing spend to the revenue earned from those campaigns, the companies said.

The reporting that end-to-end analytics provides is a direct result of the integration between Fullbay’s shop management software and Dieselmatic’s digital marketing services. End-to-end analytics combines information from Fullbay and directly incorporates it into Dieselmatic’s dashboard to make the connection between a marketing campaign spend, new customer acquisition and revenue generated from service orders, the companies explained.

“We are excited to launch the end-to-end analytics software and to offer a new, unique service that supports shop owners in amplifying their digital marketing capabilities,” said Jack Church, head of product at Dieselmatic. “We recognize the importance and relevance of understanding your digital marketing activities, especially those relating to cost. In addition to helping shop owners understand their ROI, the tool also provides specific insights to make changes to improve or expand marketing efforts.”