Executives from Samsara recently shared their thoughts on technology, data and how it will all impact the trucking industry as we head into 2024. Here is some of what they had to say.

Stephen Franchetti, CIO at Samsara, predicts an increased need for a robust foundation of reliable and well-governed enterprise data.

“As the AI explosion continues, an organization’s ability to stay competitive and innovate will come down to their enterprise data strategy,” he says. “Expect to see an increase in vertical use cases for AI and a tight race between incumbents and emerging vendors to solve more nuanced, complex problems for these users. Amidst emerging threats, increased regulation and data privacy laws, organizations will lean on technology for management and protection.”

Evan Welbourne, Samsara’s head of AI and data, says that in 2024, we’ll see substantial advancements in predictive maintenance, real-time monitoring and workflow automation.

“Explainable AI will play a key role in the broader acceptance and trust of AI systems as adoption continues to increase,” he says. “The evolution of generative AI across industries will focus on advancements in domain-specific knowledge and expertise, making specialized talent increasingly competitive.”

Philip van der Wilt, Samsara’s SVP and GM EMEA, talked about the technology needed to power electrification.

“Physical operations will continue to be challenged by the uncertainty surrounding fleet electrification and the need to double down on fuel efficiency,” he says. “Businesses are waking up to the fact that it’s not petrol, diesel or electricity that powers fleets — it’s data.”