Wingfoot Commercial Tire Systems LLC, a subsidiary of the Goodyear Tire & Rubber Co., and Boss Truck Shops Inc., a subsidiary of Bosselman Inc., have announced a Million Point Giveaway promotion in association with Maxxcare, their new rewards program. The promotion is being offered in conjunction with Goodyear’s launch of its new Uni-Maxx Truck Care network, in which Wingfoot, via Wingfoot Truck Care Centers, and Boss Shops are the first two participants.
According to the companies, as part of their Million Point Giveaway, Boss Shops and Wingfoot will give away a total of 900,000 Maxxcare points to the top 10 point earners in the rewards program for 2011. Points accumulated between now and Dec. 31 at all participating locations will qualify. In addition, they will give away a total of 100,000 points, or 10,000 points each, to 10 randomly drawn, active Maxxcare card holders.
"We’re thrilled to be able to offer this promotion in conjunction with the Uni-Maxx Truck Care network launch," said Phillip Kane, Wingfoot’s president and COO, "and we think it is a great way to reward our most loyal customers and encourage new customers to give us a try."
"Customer trust and loyalty have always been the cornerstone of our business, and what better way to reward that loyalty than to give our best customers a year-end bonus," explained Chuck Bosselman, chairman of Boss Truck Shops Inc.
The Million Point Giveaway point breakdown is as follows:
1. 250,000 points awarded to the top point earner
2. 150,000
3. 125,000
4. 100,000
5. 75,000
6. 60,000
7. 50,000
8. 40,000
9. 30,000
10. 20,000
Additionally, 10 randomly drawn winners will receive 10,000 points each. Drivers must have an active Maxxcare rewards card in order to participate. Drivers may sign up for Maxxcare and receive a card at participating Wingfoot (currently only Wingfoot Truck Care Centers) and Boss Shop locations, the companies noted.
For full terms and conditions and more information, visit www.maxx-care.net.
