Michelin Americas Truck Tires has kicked off an online photo contest for its X One super wide truck tires. "Riding on Michelin X One Tires? Win X One Stuff!" will run during November and be promoted on MATT’s Facebook and Twitter pages, as well as its website, michelintruck.com.
To enter the contest, X One tire users must fill out the online entry form, then upload an image of their mounted X One tires. Users will also have the option to share the miles per gallon they are getting from their truck. At the end of the month, a panel of Michelin X One tire experts will select five grand prize winners, who will each receive an X One tire jacket and an X One tire replica die-cast model truck and trailer. Additional prizes will also be awarded to other submissions.
“Michelin X One tire owners are passionate about the fuel and weight savings that their tires provide,” said Jaye Young, country marketing manager for MATT. “They love the benefits of their tires, and we want to provide a way for them to share that passion and to win some Michelin X One gear at the same time.”
Michelin North America
www.michelin-us.com
